CAMPAIGN LOOKBOOK

The Her Coded Collection

A deliberate presentation of contemporary Pakistani silhouettes. Seven distinctive looks where thoughtful tailoring meets authentic artisanal craftsmanship.

Look 01 — Rosewater Embellished Silhouette Look 01 — Rosewater Embellished Silhouette alternate view Look 01
Festive & Formal

Look 01 — Rosewater Embellished Silhouette

A soft rosewater tone accented with fine champagne needlework. Graceful flare cut with balanced drape.

Debut Campaign Edition · Inquiries Open
Look 02 — Ivory Raw Silk Ensemble Look 02 — Ivory Raw Silk Ensemble alternate view Look 02
Daywear & Pret

Look 02 — Ivory Raw Silk Ensemble

Sculpted ivory silhouette in structured raw silk with fine geometric bodice pleating.

Debut Campaign Edition · Inquiries Open
Look 03 — Sand Embroidered Pret Look 03 — Sand Embroidered Pret alternate view Look 03
Daywear & Pret

Look 03 — Sand Embroidered Pret

Warm sand beige tunic and dupatta ensemble with delicate geometric and floral threadwork.

Debut Campaign Edition · Inquiries Open
Look 04 — Noir Gold-Embellished Evening Wear Look 04 — Noir Gold-Embellished Evening Wear alternate view Look 04
Noir Edition

Look 04 — Noir Gold-Embellished Evening Wear

Dramatic deep charcoal black with antique gold embroidery. Sculptural formal silhouette.

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Look 05 — Terracotta Contemporary Cut Look 05 — Terracotta Contemporary Cut alternate view Look 05
Daywear & Pret

Look 05 — Terracotta Contemporary Cut

Warm earthy terracotta with an asymmetric modern hemline and minimal collar detailing.

Debut Campaign Edition · Inquiries Open
Look 06 — Dusty Rose Handcrafted Ensemble Look 06 — Dusty Rose Handcrafted Ensemble alternate view Look 06
Festive & Formal

Look 06 — Dusty Rose Handcrafted Ensemble

Deep dusty rose palette with artisanal threadwork embroidery across the front panel.

Debut Campaign Edition · Inquiries Open
Look 07 — Deep Mauve Embroidered Kurta Look 07 — Deep Mauve Embroidered Kurta alternate view Look 07
Festive & Formal

Look 07 — Deep Mauve Embroidered Kurta

Rich plum-mauve tone with detailed sleeves, neckline embroidery, and matching silk dupatta.

Debut Campaign Edition · Inquiries Open

First Edition Previews

This collection presents candidate pieces from the Her Coded launch campaign. Individual catalog records, SKU numbers, fabric composition tags, and size charts are being finalized for our online shop release.

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